Royal Family LIVE: Meghan Markle to ‘re-enter the influencer scene’ after key move | Royal | News
Royal Family LIVE: Meghan Markle to ‘re-enter the influencer scene’ after key move | Royal | News
Meghan Markle could be set to « re-enter the influencer scene » after one major move, a publicity expert has said.
The Duchess of Sussex, 42, launched her new brand – American Riviera Orchard – on March 14.
The launch came with a glossy new website and new Instagram account – complete with a sleek black-and-white video to capture the attention of fans.
Although the mother-of-two has left the social media platform – and website – stagnant for the past few weeks, experts have predicted that Meghan is set to make a return to the influencer world.
Meghan previously ran a successful lifestyle blog, The Tig, for three years. Meghan closed her blog in 2017 following her engagement to Prince Harry.
Speaking to the Mirror, PR expert Courtney Haywood-Ford said: « It’s definitely something to keep an eye on. Her verified account and sizable following suggest that there’s potential for her to re-enter the influencer scene.
« Plus let’s be clear Meghan Markle always had a sense of fashion and style before she married Harry. »
She added: « Meghan recently voiced concerns about the downsides of social media, so her return might raise eyebrows. However, people can change their views over time, so perhaps her comeback signifies a shift in approach.
« Fans might anticipate genuine, relatable posts that resonate with them, much like her previous work with The Tig. Keeping things transparent, authentic, and focused on meaningful connections could help maintain a positive public image. »
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