Where To Find The Coolest African Designers Online

Fashion has a diversity problem. Virgil Abloh, Louis Vuitton’s menswear designer, is only the third Black man to hold a leading position at a major French house. The prestigious Woolmark Prize, a celebration of global fashion talent founded in 1953, only just this year opened up the applications to African designers. While progress is being made – there’s been a 2.3% increase in model diversity at fashion month since last year – there’s still a long way to go.
One brand looking to spotlight less well-represented voices (and visions) in fashion is Industrie Africa. Founded by Nisha Kanabar, who is from Dar es Salaam, Tanzania, and Georgia Bobley, a native New Yorker, the site acts as a platform to connect African designers with a global audience. With everything from biographies and contact information to lookbooks and shoppable links, Industrie
Africa hosts brands hailing from 23 countries, covering ready-to-wear, accessories, footwear and jewelry. Refinery29 caught up with Nisha and Georgia about their one-stop shop for leading and emerging African fashion talent, the brands we should be adding to our wardrobes now, and how diversity can be better represented in the global fashion industry.
Hey Nisha and Georgia! You both have impressive careers – tell me how you first met?
We met in Dubai three years ago. We were both working for a digital media company which, at the time, published Style.com/Arabia and PopSugar Middle East. We met when Georgia moved from New York to Dubai to help launch PopSugar Middle East, and Nisha was helming commercial partnerships between both titles.